Description: We all know the famous phrase “Behind every great man is a great woman.” But does it mean that the man is always the hero and the woman his assistant? The fact is, quite often women were winners, but their actions and successes were not mentioned. So, in this ad campaign, History is rewritten: with Stabilo Boss, by highlighting outstanding women and their stories.
Caption: Highlight the remarkable.
Advertising Agency: DDB Group, Düsseldorf, Germany
Chief Creative Officer: Dennis May
Executive Creative Directors: Kristine Holzhausen , Stefan Rehne
Art Director: Vera Ickert
Copywriter: Teresa Berude
Graphic Design: Kathrin Stenger
Post-Production: Stefan Kranefeld Imaging
Planning Director: Christian Bihn
Account Director: Philipp Starck
Junior Account Manager: Malte Kraft