Description: Flipp candy has a unique taste, as it offers two flavors in one; spicy or sour outer shell to get through to the sweet center. This ad communicates the spicy-sweet aspect in a single, easy to understand visual in an interesting and eye-catching manner. Eagle, Shark and Wolf ( wild predators) have a smaller bird, fish and a rabbit (innocent animal) respectively inside it, that conveys the concept of a hidden sweet feature of the product.

Caption: Flipp Ka Jhatka Bhalaipar Atka.

Advertising Agency: Verms Communication, Gurugram, India
Creative Director, Art Director, Illustrator: Debdut Sarkar
Creative Director, Writer: Ajish Jacob