Description: Potigás handles distribution of piped gas in the state of Rio Grande do Norte, Brazil. The company wants to achieve long-term success in business by contributing to financial system, social and steady development in all communities in which it operates. The ad campaign uses the feature of a viral app to send the message regarding the time that our evidences of consumption will stay in the world, making aware about the correct landing places of items, such as plastic. Man and Woman die, but the plastic straw stays put.

Caption: You will be remembered for a long time. A long, long, long time.

Advertising Agency: Executiva Propaganda, Natal, Brazil
Art Director: Rhalybe Aizann
Copywriter: Olavo Ataíde
Additional Credits: Daniel Souza