Description: The pedestrian is asking the driver to advance towards him in the talk bubble. Isn’t it confusing? That is what a driver goes through when he checks his phone messages while driving, confusion and ignorance, leading to an accident. So, this ad from Ford is to encourage to stop texting while driving and vice versa.

Caption: Don’t let your phone confuse you.

Advertising Agency: LCT, Curitiba, Brazil
Copywriter: Junior Cardoso
Art Director: Ricardo Tramontini
Creative Director: Ricardo Tramontini