Description: Smokers are certainly aware of the harmful effects that cigarettes have on their health and the health of the people surrounding them. In spite of this awareness, quitting feels like a difficult feat to achieve. Hoping to give smokers fresh perspective to quit, this ad took a different path and showed the outcome this habit can have on other members of their family – pets.

Caption: When you smoke around your pets, they’re twice as likely to get cancer. Your best mate will follow you anywhere. Lead them well.

Advertising Agency: YoungShand, Auckland, New Zealand , New Zealand
Marketing & Communications Coordinator: Zoe Parlevliet
Communications Manager: Calvin Cochran
Digital Strategist & Social Media Manager: Jorin Sievers
Director Of Communications & Community Engagement: Robyn Bern
Animal Wrangler: Karen Sadler
Photographer: Belinda Bradley
Composer: Peter Van Der Fluit
Sound Studio: Liquid Studios
Post Production: Toybox
Editor: Nathan Pickles
Dp: Aaron Morton
Producer: Jozef Fityus
Executive Producer: Belinda Bradley
Director: Perry Bradley
Film Company: Film Construction
Media Planner: John Waltmann
Media Account Director: Kathleen Gunther
Designer: Elliot Oxborough
Designer: Ryan Overeem
Agency Film Producer: Esther Watkins
Strategy Director: Jesse Kelly
Group Account Director: Ben Hopkinson
Art Director: Jack Wadham
Copywriter: Erin Mattingly
Creative Director: Scott Maddox
Creative Director: Anne Boothroyd