Description: Engineered food doesn’t just relate to animal products like plastic eggs, prawns made to look bigger by injecting hormones etc. These days even even fruits and vegetables are genetically altered to brighten their colors which make them look fresh. Also, they are often sprayed or injected with pesticides for quick ripening. This Green Peace campaign of three ads uses creative visuals to point out the dangers of genetically modified fruits and vegetables.Scallions are arranged to look like a spider, peas pods are arranged to look like a grasshopper and carrots are arranged to look like a scorpion indicating that you are consuming a harmful thing thinking that it is harmless.
Caption: Do you know what you eat? The DNA of genetically modified plants may contain the genes of insects, animals or even viruses. These products may potentially cause harm to your health. Look for a “GMO free” sign on the package.
Advertising Agency: BBDO Moscow, Russia