Description: A camel and a polar bear in the form of a tooth. Just like a camel who not only survives but also flourishes in hot conditions and a polar bear who not only survives but also flourishes in cold conditions, similarly, the tooth (especially sensitive) after using Sensodyne can withstand hot/cold eatery and improve gum strength.
Caption: Be Resistant.
Advertising Agency: Point Blank Advertising, Mumbai, India
Creative Director: Sujeesh Sukumaran
Art Director / Illustrator: Sandesh Pawar
Copywriter: Geo Joseph