Maeve
Issa 
Hannah 
Molly
Description: By envisioning famous entertainers in symbolic wrestle, HBO aims to deepen its connections with female viewers around Women’s Equality Day. The four examples show Hannah from “Girls,” Molly and Issa from “Insecure” and Maeve from “Westworld.” are trying to establish their identity in this man driven world and to reinstate that a woman is not just a body to do household chores. The art is also available in the form of posters, notebooks, tote bags and stickers.
Caption: A woman is not equal until her pay is. Molly’s story is a woman’s reality
Credits:
Advertising Agency: W+K, New York, USA
Executive Creative Director: Karl Lieberman
Creative Directors: Jaclyn Crowley, Sean McLaughlin
Copywriter: Michelle Smith
Art Director: Amy Wheeler
Head of Art Production: Deb Rosen
Art Producer: Sabreen Jafry
Print Producer: Samantha Duncan
Studio Manager: Chris Kelsch
Studio Artist: Chris Thomas
Retouching: Chris McClelland
Account Director: Samantha Wagner
Account Supervisor: Lee Ford
Account Resident: Demornay Harper
Brand Strategist: Brian Ritter
Social Strategist: Leah Greene
Project Manager: Julie Knight
Business Affairs Manager: Michael Moronez
Public Relations Specialist: Sanam Shah
Illustrator: Jeanne Detallante
