Description: This is a print campaign for the planet’s oldest vegetarian restaurant named Hiltl in Zurich. The eatery firmly believes that pleasure food doesn’t have to be at the cost of an animal life. The campaign was run during the hunting season in Switzerland, aiming at the vegetable and sparing the animal.
Caption: The vegetarian restaurant
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Direction: Markus Ruf, Danielle Lanz
Art Direction: Mario Moosbrugger, Isabelle Hauser
Copywriter: Markus Ruf
Account Executive: Marc Gooch