Description: Febreze print campaign of three ads, tried to depict the results of, to what extent foul smell influences human mood and behavior. Since research suggests that it has an almost 60% awful impact, it is always better to use Febreze air freshener to improve your mood and keep the house fragrant.
Caption: 60% of the people who are exposed to bad odor has bad mood.
Advertising Agency: 4129Grey, Istanbul, Turkey
Ceo&cco: Alemsah Ozturk
Creative Director: Volkan Dalkilic
Art Group Head: Mustafa Gulsen
Creative Group Head: Eray Hokelek
Art Director: Berkay Tutkun