Description: Meat becomes rubbery and tasteless when microwaved as experienced by the world. So, to eat tasty beef and not a footwear, tasty pork and not an eraser, tasty fish and not a tyre; you need to switch to LG light-wave oven.

Caption: Let your food taste like food.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Daniel Velehov, Rafael Fagundes
Copywriter: Rafael Fagundes
Illustrator: Gabriel Bueno, Carlos Nogueira / Zombie Studio