Description: The keyring, pencil and money which is in your mouth now was in someone’s sweaty pocket, behind someone’s sweaty ear or in your dog’s mouth, carrying with it all the germs and the grim. One swish with Listerine mouthwash takes care of it all.
Caption: Where’s your mouth been?
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Christiano Neves, Paul Rizzello
Creative / Art Director: Christiano Neves
Creative / Copywriter: Paul Rizzello
Art Buyer: Sue Clifford
Board Account Director: Rafael Freitas
Creative Producer: Laurie Carter
Photographer: Matt Holyoak / Matt Holyoak Photography
Retouching: Shoemakers Elves London