Description: Lolipop is Switzerland’s best-known chain of candy stores, with locations across the country. It is particularly loved for its range of chew-able gelatin sweets, many of which are named after and look like real animals like bears, turtles, rabbits, dolphins and frogs. This ad is stressing on their caption “Too sweet to share” and hence the turtle is shown to be tugged. No animals were harmed in the making of this advert.
Caption: Too sweet to share.
Advertising Agency: Serviceplan Suisse AG, Zurich, Switzerland
Creative Director: Michael Kathe, Nicolas Vontobel
Art Director: Hanning Beland
Copywriter: Jehmsei Keo, Diana Wick
Illustrator: Garrigosa Studio, Barcelona
Executive Creative Director: Raul Serrat