Description: This ad from Novartis is to urge you take care of your back pain before it turns into back problem like spondylitis. Ask doctor for early treatment to enjoy your life uninterrupted due to back issues.

Caption: Paint your life by getting away from pain.

Advertising Agency: Heartbeat Creative Lab, Taipei, Taiwan
Creative Director: Akira Chen
Art Director: Emma Lin
Copywriter: Rebecca Ai
Illustrator: Fion Lo
Photographers: Zhen-Hui, Tsai
Retoucher: Maurice Chen