Description: This ad introduces new Toyota Land Cruiser Prado – one of the few breathtaking vehicles. It prides a 360 visual multi-terrain screen and steering angle display, a new electronically controlled KDSS suspension system and automatic crawl control allowing you climb an uphill or break free from mud without using the accelerator or brakes. Mind you, the new Prado is built on the legendary Land Cruiser heritage.

Caption: Built to create an impact. And to prevent one.

Advertising Agency: Lowe Scanad, Dar-Es-Salaam, Tanzania
Creative Directors: Tarun Batra
Art Director: Tarun Batra
Copywriter: Trevor Delaney
Photographer: Des Kleineibst
Client Service: Shinoy Mathew