Description: In this ad campaign, Port of Spain’s monetary symbol is matched with what research has verified to be the most repeated reason to send money back to the Caribbean as remittance, in this case for support through Western Union. The result, a hybrid image that surpasses languages and cultural identities.
Caption: It matters.
Advertising Agency: Lonsdale Saatchi & Saatchi, Port of Spain, Trinidad
Creative Director: Jon Slater
Art Directors: Chris Guinness
Copywriter: Chris Guinness