Description: The apple with nails embedded in it and more are pointed towards the apple and not a single one is clashing.  Makita Nailers are known for their safety and precision — every nail gets exactly at the place it is expected to be says the ad. Like in the Legend of Wilhelm Tell — a legendary archer from the past who cut the apple in two that was kept on his son’s head.

Caption: Drives up to 1,000 nails per one battery Life.

Advertising Agency: Tough Slate Design, Kyiv, Ukraine