Description: Blood on the metal logo of the car suggesting that it has hit someone runs chills down the spine. Marumby Auto Shopping has come up with this terrifying campaign to let people know that drinking and driving is dangerous and may cost lives no matter what brand of car one drives.
Caption: When you drink and drive, your car becomes a weapon!
Advertising Agency: LCT, Curitiba, Brazil
Creative Director: Ricardo Tramontini
Art Director: Ricardo Tramontini
Art Director: Deko Graciano
Copywriter: Junior Cardoso
Cgi: Juliano Araújo
Account Executive: Camila Karspinski
Copywriter: André Luiz Schüler