Quarter Pounder

Description: This three print ads campaign from McDonald’s is especially for Quebeckers to show them how easy it is to order food online through McDonald’s app. McDonald’s iconic products are shown on mobile to encourage them to pick their favorite fast food with just two clicks.

Caption: Download. Order. Enjoy.

Advertising Agency: Cossette, Montréal, Canada
Creative Directors: Anne-Claude Chénier, Barbara Jacques, Patrick Michaud, Alex Gadoua
Art Director: Alexandre Jutras
Copywriter: François-Julien Rainville
Photographer / Retoucher: René Lachapelle
Strategy: Simon Bédard