Description: In Israel there are a lot of people who ride electric bicycle and like any other vehicles are prone to many accidents, necessitating the need of an insurance. MIGDAL, the dominant insurance company in Israel, introduced an electric bicycle insurance – and this awareness campaign is to explain the need of insurance for the cyclists.

Caption: 2,185 people were injured riding electric bikes last year

Advertising Agency: brukner yaar levi, tel aviv, Israel
Client Manager: Noya David
Client Supervisor: Gal Bar
Client Director: Michal Naim
Art Dirctor: Dan Pundak
Copiwriter: Dror Lavi
Creative Director: Dror Nachumi
Chief Creative Director: Yoram Levi