Description: Obesity causes diabetes and diabetics find it hard to lose weight, it is a vicious circle. This campaign is trying to convey the message that the less you eat sugar laden food the more it controls weight. Vogo-M controls the sugar levels and thereby breaks the chain and helps to reduce weight, controlling both diabetes and plumpness.
Caption: Control sugar. Lose weight.
Advertising Agency: Peepal Tree, Pune, India
Creative Directors: Priya Gupta, Sushant Lokhande
Art Director / Illustrator: Ram Gore
Copywriter: Priya Gupta