Bomb
Grenade
Wheel Chair
Description: An advertising campaign of three ads from Najm to raise awareness of the seriousness of worn tires. Using worn out tires is like a unpinned grenade or an activated time bomb waiting to explode causing death or confining you to a wheelchair, maybe forever.
Caption: Worn tire is a time bomb. Save your life.
Credits:
Advertising Agency: Digital Marketing Card, Egypt