Description: Smiling drivers, scary masks revealed after lowering the glass. Unlicensed taxis are a big problem in the “city of romance”, where drivers often charge highly inflated rates and pick up passengers closer to the terminal than where the official taxi ranks begin. This ad campaign is to encourage people to hire official taxis of Paris Aéroport.
Caption: Fake Taxis Hide Real Risks
Advertising Agency: W Agency, Boulogne-Billancourt, France
Creative Director: Gabriel Lippis
Art Director: Vincent Berard
Copywriter: Asma Kanzari
Photographer: Hervé Plumet