Description: Hatsu believes in “colorfoodlife”. Noble ingredients and surprising mixtures are the basis of their nuts, bars, snacks and superfoods, making them a delicious and full of benefits, ready to enjoy at any time of day. Hence, their ads too are full of colors, adding brightness to life.

Caption: #beyondcolor

Advertising Agency: Sancho BBDO, Colombia
Executive Creative Officer: Daniel Álvarez Arango
Creative Director: Alberto Morales, Emmanuel Abril, Johnny Victoria, Andrés Luque
Copywriter: Mario Betancur
Art Directors: Eyleen Camargo, Camila Cabra, Tatiana Serpa
Content: Andrés Vélez
Account Director: Rodrigo Morales
Account Executive: Karol Rincón
Client Supervisors: Sergio Sánchez, Manuela Vélez, Felipe Vélez
Production: Ochurus!
Photography: Fabián Morassut
Spot Director: JP Valencia / 36 Grados