Description: A collar resembling a swimming pool, a refreshing drink and a relaxing area in its neck-hole indicates coolness it offers to the wearer. This is an ad for formal shirts from Success Menswear made to breathe and keep the user cool in the sweltering Indian summers.

Caption: Enjoy summer in style!

Advertising Agency: SoS Ideas, Kolkata, India
Creative Director: Souvik Misra, Soubhik Payra
Art Director: Siddhartha Sankar Ray
Copywriter: Uttaran Chaudhuri
Retouching: Indrajit Nandy