Description: Almost 80 years ago, Picasso portrayed Guernica in a Paris attic, a nostalgic work of art that has become a universal cry against the devastation caused by war, from 1937 Spain to 2017 Syria. This campaign used replica of Guernica to bring forward the war situation and suffering in the Arab and African world and to encourage donation to bring a change.
Caption: Some wars you never hear about. Donate now
Advertising Agency: Marketway/Publicis, Cyprus
Creative Director / Art Director / Copywriter: Alessio Criscuoli
Copywriter: Konstantinos Arkadiou
Illustrator / Post Production: Giuseppe Truscelli