Polar Bear



Description: Polar bear, deer and Capuchin monkey silhouette fused together with the ecosystem in which it lives and the human actions that are destroying it. This series of ads from Robin Wood is to raise awareness around the destruction of animals’ habitats as forest fires are demolishing the natural habitat of animals there which may lead to their extinction.

Caption: Destroying nature is destroying life.

Advertising Agency: Grabarz & Partner, Germany
Creative Director: Florian Kitzing
Art Director: Manuel Wolff
Copywriter: Katharina Kowalski
Illustrator / Photographer: Illusion