Description: To announce IKEA’s new store in Sheffield, local homes are shown preparing for the arrival of The Wonderful Everyday. Clothing, books, and other contents float, suspended in anticipation of the wonderful home storage solutions to come.

Caption: The Wonderful Everyday is coming

Advertising Agency: Mother, London, UK
Executive Creative Directors: Ana Balarin, Hermeti Balarin
Art Directors / Copywriters: Anthony Montagne, Oli Rimoldi
Print Producer : Bertie Gulliver
Project Director: Emma Hodson
Account Directors: Matthew Taylor, Alex Shaw
Photographers Agent: Mini Title
Photographer: Carl Kleiner
Producer: Ellie Robertson
Photographers Assistants: Guillaume Blondiau, Eddie Blagbrough
Stylist / Set Designer: Gemma Tickle
Stylist Assistants: Georgia Coleman, Millie Tennant