Description: Minimal advertising, urging you to buy a shoe cabinet as it is a need of the hour. A footwear in/on another footwear indicating that there is no place to keep all your footwear hence, a need for a shoe cabinet from IKEA.

Caption: Need space?

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Directors: Can Pehlivanli, Orkun Önal
Copywriter: Volkan Yanik
Account Director: Burcu Özdemir
Account Supervisor: Ayse Senunver
Advertiser’s Supervisor: Ozge Kocaoglu