Description: Lowell Cosmetics, a Brazilian brand of professional hair care products, has come up with three advertisements to market their product – hair color. Brush with colored bristles indicates that hair has been “painted/colored” as in colored with a dye.
Caption: A dark hair so natural, that nobody would say that’s a dyed hair.
Advertising Agency: Longplay 360. Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Nelson Doretto
Photographer: Claus Lehman
Other additional credits: Bebelto Fasoli (digital Image)