Description: An awareness campaign for Save the Children Indonesia. A significant number of children in Indonesia have been sexually abused, trafficked or kidnapped. In most cases children are easily trapped by strangers or known people by offering them sweets. Little do the children and their loved ones realize that those sweets are nothing but weapons to trap them. Let’s curb violence against children by anticipating threats and its consequences says this campaign.

Caption: Don’t let treats lead to threats.

Advertising Agency: LOTUS:H, Jakarta, Indonesia
Executive Creative Director: Dino Mojica
Creative Director: Ramdhan Hidayat
Creative Group Head/Art Director: Diaz Pradipta
Creative Group Head/Copywriter: Dennan Ahmad
Creative Group Head/Copywriter: Shinta Afiati
Art Director: Vania Jesslyn
Associate Account Director: Ivan Christyanto
Senior Account Executive: Meiza Kataram
Senior Strategic Planner: Alicia Soehardjono
Head Of Production: Suryo Guritno
Print Producer: Agung Prabowo
Senior Producer: Andyna Sari
Senior Producer: Rini Susanti
Photographer: Balloons Studio
Post Production: Katamata