Description: The tyre is protected by guards on the wheel indicating that at Skoda Service Center you not only get the tyres but also Skoda Tyre Insurance which includes all the required assistance.

Caption: Skoda Tyre Insurance. With our assistance included.

Advertising Agency: The Big Now, McGarryBowen, Milan, Italy
Executive Creative Director: Marco Peyrano
Head Of Creative Strategy: Silvia Cannata
Creative Supervisors: Mimmo De Musso, Roberto Giardinelli
Art Director: Nadia Charif
Copywriter: Pietro Veneroni
Digital Artist: Claudio Errico