Description: This ad from Tusker Alcohol is not only to advertise its product but also to stress on the fact that the sign of masculinity lies in treating women as equals. Men should encourage and celebrate women as equals as “We men” and “Women” doesn’t sound any different.

Caption: The more we say it, the more it will sink in. We are equals. Men, let’s treat women as such.

Advertising Agency: BBDO Kenya, Nairobi, Kenya
Creative Director: Edward Sekento
Senior Art Director: Anthony Mogaka
Copywriter: Young Otieno