Description: Wildlife trafficking is an unfortunate event that has become a serious threat to our environment leading to extinction of a lot of species. This campaign compares journey of these animals to that of in-flight economy class passengers to sensitize everyone about the pain and discomfort they go through. Since, most animals are trafficked via airway these ads were put up at most airports.
Caption: Not all animals migrate by choice.
Advertising Agency: Ogilvy, Mumbai, India
India Chief Creative Officer: Sukesh Nayak
Copy Supervisor: Sheldon D’souza
Art Director: Prathamesh Pawaskar