Description: What is the best way to scare hard core non vegetarians? Well, serve them pure vegetarian food. That is what Viande (meat in French) restaurant did in its ad during Halloween but only on print not in real. Still, the sight of salad got most customers worried.

Caption: Happy Halloween.

Advertising Agency: Calix Advertising, Brasília, Brazil
Creative Director: André Sartorelli
Art Directors: André Sartorelli, Fred Miotto
Client: Marcello Lopes And Tatiana Cardoso