Description: This is a sensitive campaign from Padma Foundation to encourage organ donation. The message has been nicely put forward through a crossword puzzle where the word “Sharing” itself has been shared with another word which is an important organ that can be easily donated/transplanted example cornea, heart, kidney and liver.
Caption: Clue: You can donate.
Advertising School: College of Art, New Delhi, India
Advertising School: College Of Art
Creative Director/ Art Director/ Copywriter: Padmini Tudu