France

US

Japan

Egypt

Netherlands

Greece

Germany

Brazil

Spain

UK

Description: The colors and arrangement of the books represent the flag of the country whose national language one wishes to master. This print campaign of 10 ads is for the Vittoria Institute, Italy, famous school for the training of lingual mediators. The ads shows the institute’s approach involving an in-depth understanding of the culture of a nation to let students to learn the language spoken by the natives of a specific country.

Caption: You won’t learn …, but how people talk in …

Credits:
Advertising Agency: Fab / La Fabbrica Creativa, , Italy