Card Game


Description: In this ad campaign, comparison with paintings based on a contrast technique is used to highlight the dangers that were hidden in dark as it happens when you drive a Volkswagen with its Adaptive Front Lighting System.

Caption: Find danger before it finds you. Adaptive Front-Lighting System

Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Director: Adrián Piattoni, Facundo Varela
Creative Director: Juan Mesz, Fernando Zagales
Art Director: Carlos Quesquén Cortez, Ezequiel Irureta
Copywriter: Haroldo Moreira, Marcela Pacheco
3d / Retouch: Diego Chiliano
Production Company: 300 Dpi, Buenos Aires
Head of Production: Norberto Bodello / 300 Dpi
Producer: Dante Rodriguez / 300 Dpi
Advertiser Supervisor: Ralph Beckmann / Volkswagen
Group Account Director: Pablo Grignani / DDB Argentina
Account Director: Catalina Aumann / DDB Argentina