Description: A hedgehog with its famous spikes fits neatly between two goldfish kept in plastic bags without bursting them. Volkswagen without a word states that their cars can help society with its fear of parallel parking with their precision parking technology that helps the driver squeeze in tight spaces without colliding with the other cars.

Caption: Precision Parking. Park Assist by Volkswagen.

Advertising Agency: DDB Tribal Berlin, Germany
Chief Creative Officer:: Eric Schoeffler
Creative Directors / Copywriters: Maged Nassar, Ali Ali
Illustrator: The Operators
Account Supervisor: Susanne Plümecke
Account Manager: Catrin Schmid
Art Buyer: Susanne Kreft