Description: This is an extremely intelligent ad campaign consisting of three ads. While we humans do not have the ability to rotate our heads 180 degree some animals are gifted with it. Owl, Chameleon and Snail have the ability to see what’s right behind them. This power of these animals is used to showcase the new built-in Rear View Camera from Volkswagen. With this technology the driver can easily get a look at what is happening at the back.
Caption: Rear View Animals
Advertising School: Miami Ad School, Berlin, Germany
Art Director: Florian Lanzinger, Matteo Angione
Photographer: Florian Lanzinger, Matteo Angione
Additional Credits: Florian Weitzel