India

Bolivia

Nigeria

Description: Driving is hectic at some places in the world like Nigeria, Bolivia and India with no traffic lights, no signs and, no pedestrian crossings. Moving around in such chaos is boring and time consuming requiring special skills. And for those who lack the talent Volkswagen has driver assistance features for such situations and this ad campaign shows it all with three ads.

Caption: Driver assistance features

Credits:
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Director: Adrián Piattoni, Facundo Varela
Creative Director: Juan Mesz, Fernando Zagales
Art Director: Carlos Quesquén Cortez, Ezequiel Irureta
Copywriter: Haroldo Moreira, Marcela Pacheco
3d / Retouch: Diego Chiliano
Production Company: 300 Dpi, Buenos Aires
Head of Production: Norberto Bodello / 300 Dpi
Producer: Dante Rodriguez / 300 Dpi
Advertiser Supervisor: Ralph Beckmann / Volkswagen
Group Account Director: Pablo Grignani / DDB Argentina
Account Director: Catalina Aumann / DDB Argentina