Description: Animals in this campaign from WWF are cramped indicating that they are losing their habitat. This is due to deforestation as more trees are cut to produce paper. So use paper wisely and save our wildlife.
Caption: The more paper you waste, the less space they have.
Advertising Agency: Publicis, Indonesia
Chief Creative Officer: Kike Gutierrez
Associate Creative Director: Felicia Hutabarat
Art Director: Wilson Ariyaduta
Copywriter: Putriani Mulyadi
Digital Imaging: Kupi Arif