Description: This is an excellent print campaign of three ads for WWF. It signifies a chain of command in the pyramid form with the different people that are a threat for animals : from the intruders to the buyer, through the seller. The pyramid also means that animal poaching could be toppled if any of the levels are removed.
Caption: Stop one. Stop them all.
Advertising Agency: Leo Burnett, Sydney, Australia
Chief Creative Officer: Andy Dilallo
Creatives: Brendan Donnelly, Guy Futcher
Concept Illustrator: John Henry Pajak
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura / Illusion
Production: Somsak Pairew, Kitidej Rattanasuvansri
Designer: Jason Young
Executive Print Producer: Jeremey Devilliers
Group Business Director: Holly Cracknell
Senior Business Manager: Rosie Carey