Description: Bar lights (on throughout the night) are used in this ad to show climate change and drought. Switching off lights will save electricity which is produced by flowing water. If lights off water is saved means no drought. This ad is to encourage everyone to observe earth hour and turn off lights.
Caption: Turn off the lights. Help turn off the problem. March 27, 8:30pm
Advertising Agency: Draft FCB, Toronto, Canada
Chief Creative Officer: Robin Heisey
Creative Directors: Joe Piccolo, Chris Taciuk
Art Director: Dan Cantelon
Copywriter: Ryan Grosman
Photographer: Philip Rostron