Description: An impressive three ad campaign by Helsi, an online medical care system which is dependable and sophisticated for all relevant users from patients to doctors. Looking at the way most people are using masks under their noses making it useless, Helsi came up with awesome prints to educate people about the importance of covering their noses properly. As those uncovered nostrils serves as an easy route for entry and exit of Corona virus.

Caption: Mask the tunnels

Advertising Agency: Havas Creative Group Ukraine, Ukraine
Creative Director: Eugene Ivasyuk
Art-director: Pavlo Melnyk-Krysachenko
Head of communication: Helene Medved
Senior copywriter: Kostiantyn Melnykov
Junior copywriter: Ivanna Dmytruk